Front Row Filmed Entertainment LLC was launched in 2003 by Gianluca Chacra under the aegis of his father Michel Chacra. 

In less than three years, Front Row established itself as the leading independent film distributor starting with critically acclaimed and thought provoking titles such as Lars Von Trier’s Dogville, Infernal Affairs, Michael Moore’s Bowling for Columbine, Bloody Sunday and Kandahar among many others. Through innovative marketing strategies, the company has created a market for these films in the Middle East that previously did not exist.

The young company’s biggest success then was the distribution of Fahrenheit 9/11 which was the first documentary ever to be released theatrically in the Middle East. Despite considerable initial resistance from local exhibitors, the title broke into the top 20 list of 2004.

Throughout these years, Front Row has established strong legs striking deals with top notch Hollywood studios including New Line Cinema, Lakeshore International, Studio Canal Plus,TF1 International, Peace Arch Films, HanWay and many more.

Front Row’s Latest Cinema Releases include Rush Hour 3 (Chris Tucker, Jackie Chan), Goy’s Ghosts (Natalie Portman, Javier Bardem), Fracture (Anthony Hopkins, Ryan Gosling), The Number 23 (Jim Carrey, Virginia Madsen). Upcoming titles are Shoot’Em Up (Clive Owen, Monica Bellucci and Paul Giamatti), The Golden Compass (Nicole Kidman, Daniel Craig) and becoming Jane (Anne Hathaway and James McAvoy).
 
Front Row also manages a vibrant home video and television business. Its film catalog encompasses over 250 independent titles, making it one of the largest in the region. The company also has a 5 year output deal with government owned satellite channel Dubai Television and Bahrain Based pay TV Channel Orbit Communications.
 
In 2005, Front Row struck a long term strategic alliance with leading tycoon Kuwait National Cinema Company securing ever expanding business on the exhibition side in the Middle East. KNCC has been in the theatrical exhibition business since 1954 and currently controls 100% of the screens in Kuwait. In 2004, local area estate powerhouse Tamdeen Holdings acquired a controlling stake in KNCC prepare for expansion into other Middle Eastern Territories.
 
A major sign is the acquisition of vast terrain in Qatar to build the biggest mall in the territory which will eventually host 16 KNCC Cinemas.
 
The next markets targeted are the United Arab Emirates and Egypt. Talks are also underway for Saudi Arabia, Where there are currently no screens available to the public, and Iraq.
 
From its first roofless theater more than 50 years ago, Cinescape has risen to a technological leader in exhibition globally; The company is one of the first to have introduced a payment system for theater tickets using cell phones.
 
For Front Row, KNCC is a potent partner not only in the quickly growing Kuwaiti market but also in the other middle eastern territories. Competing distributors which control theaters in other regions of the Middle East are still required to use KNCC’s Screen in Kuwait which currently represent 36 % of the Middle Eastern movie business. This has begun to create a much needed balance and has already limited anti-competitive behavior.
 
On the Eid of 2007, KNCC and Front Row are set to open 14 all new screens in Kuwait in the brand new Kuwaiti mall “The Avenues”.
 
In 2007, Gianluca Chacra has entered into a partnership with Fierce Entertainment in acquiring International remake rights.